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Evolution of digital marketing

March 31.  2020. 

Over the last couple of decades, marketing has been challenged by constant advancement in technology and the way marketers have been coping with it. The rise of digital marketing has been affected by people spending less time on legacy media (TVs, radio, newspaper) in favor of the Web, apps and messaging. Given that the advertising budgets reflect the preferences of the audience, the marketing budgets increasingly focus on digital media...
Our lives and our business have already moved online, and it is the online presence that actually makes you visible in the business world. Social media is a huge part of it. As a business owner, you may consider social media unnecessary for bettering your business and stick to traditional marketing techniques. Well, sorry, but it is just not going to work! Social media presence is a core of any business for so many reasons.
You have already heard, got familiar with and maybe even (hopefully, not) experienced the consequences of the Coronavirus. What we all have to cope with is that the virus is spreading quickly, and it will continue to do so for some time. At this time, it is difficult to estimate or predict how many people will be infected (or pass away, unfortunately), but it has certainly caused tremendous changes in global stock markets, which means that your business will be affected, as well.
Digitizing a business is no longer a novelty. According to Statista, almost half of the world population actively uses the Internet. Same as our lives, businesses have moved online and being digital is no longer a matter of future, but everyday necessity. Given innumerable options and opportunities, you can now easily digitize your business using software, digitize your data and apps to be in line with global trends.

You keep wondering how to justify investing time and budget in SEO and prove the ROI? Or what steps to take to make your SEO strategy work for you? In 2019, everybody was talking about Google’s new BERT algorithm and, all of a sudden, every SEO professional wanted to know how to optimize for BERT. Still, instead of struggling with optimization for BERT, we should be dealing with user-focused optimization and the technical delivery of content.

The outbreak of the COVID-19 has imposed mandatory social distancing on hundreds of millions of people worldwide who are now opting (or not) to work from home. Being detached from our normal in-the-public lives and daily routines has reminded us of the importance of social media…once again. If there’s anyone out there who is not aware of that…at all.

In the recent decade or so, social media have been dramatically changing the way individuals, groups and organizations create, share, and use information posted online. It is the reach, ubiquity, interactivity and usability of social media that makes almost 90% of Europe’s Gen Z and most of Gen Y embrace social media differ instead of traditional media. According to one survey, in 2017, users spent an average of 2 hours per day on social networks and messaging services.

Believe it or not, almost half of all small businesses don’t have a website. Simply put, the importance of having a website to both large and small businesses cannot be overstated, as it them to connect with millions of potential customers. Having a well-designed website makes it possible even for the small start-ups to make a lasting impression on their target audience and have a measurable method for making their brand visible and their business stand out from the competitors’.

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“Good, we’ve survived” or “The best is yet to come”

As Coronavirus (Covid-19) continues to impact our daily lives and routines with situation in many countries changing on a daily basis, many of us are eager to travel again. As soon as the situation permits, hotels will be equally eager to welcome their guests back. The truth is that holding your breath and hoping for the best will make you feel ...better (well, at least for a while) but ‘business as usual’ is no longer a sustainable approach. 

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SIPOD DIGITAL

Commence.Countdown!

Digital marketing agency

+381 11 4037464

Bulevar kralja Aleksandra 438, Belgrade, Serbia

©2020 Sipod Digital. All Rights Reserved.

SIPOD DIGITAL

Commence.Countdown!

Digital marketing agency

+381 11 4037464

Bulevar kralja Aleksandra 438, Belgrade, Serbia

©2020 Sipod Digital. All Rights Reserved.